Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology, has announced the launch of Firestarter, an integrated brand communication and technology ...

The October 15 edition of SBJ Marketing features a look at the Interpublic Group-Omnicom merger, Panthers' Matthew Tkachuk's ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

Shopping smarter isn’t just about using coupons — it’s also about timing your purchases to take advantage of brand promotion ...

As India continues to surge forward as a global economic powerhouse, a new generation of companies is rewriting the rules of ...

With over a decade of marketing and communications experience, Srijita will lead FTA Global’s brand narrative and position it ...

Brands must stop siloing PR, affiliate, and paid media if they want to build a loyal consumer base. Here's the strategy they ...

BPG recently brought regional teams together to show how legacy and forward-focused creativity will shape the agency's next ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated artificial intelligence and email marketing capabilities designed to ...

The agency is expected to oversee the brand’s media strategy, planning, and buying from its Mumbai office, adopting a ...

In her new role, Khanna will lead business solutions, integration, and big-idea strategy focusing on growth, client ...