Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

A study by the Boston Consulting Group estimates that India’s creator economy can influence more than $1 trillion in consumer spending by the year 2030, while generating direct revenues between $100 ...

Experts and speakers at a consultative dialogue said Pakistan’s recently introduced draft Indicative Generation Capacity Expansion Plan (IGCEP) and Transmission System Expansion Plan (TSEP) 2025-35 ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Let’s Konstruct, a B2B platform for the construction materials supply ecosystem, has appointed Communication Casa as its PR and communications partner. The mandate includes building brand visibility ...

KFC U.S. has named Melissa Cash as chief marketing officer for the Yum Brands chain effective Sept. 16, per a press release. She will report to Catherine Tan-Gillespie, who held the position before ...

WASHINGTON, DC - AUGUST 28: White House Press Secretary Karoline Leavitt speaks during a press briefing in the Brady Press Briefing Room at the White House on August 28, 2025 in Washington, DC.

Following the announcement by Disney CEO Bob Iger last week about the pending full integration of Hulu into Disney+, the company has reorganized — and consolidated — its marketing operation with new ...

SPRINGFIELD, Mo. — The Board of Public Utilities approved City Utilities’ (CU) 2025 Integrated Resource Plan (IRP) on July 31, outlining their strategy for power generation for the next 20 years.

Georgia Power’s latest IRP builds on a 2023 version of the proposal. Image: Silicon Ranch. The Georgia Public Service Commission (PSC) has approved US utility Georgia Power’s 2025 Integrated Resource ...

California Attorney General Rob Bonta — along with a coalition of 20 other attorneys general — is urging the U.S. Department of Housing and Urban Development (HUD) to abandon a proposed rule that ...