In a groundbreaking move for body positivity and inclusivity in fashion, American supermodel Ashley Graham has launched her highly anticipated plus-size fashion line, "Ashley Graham Only at JCPenney." ...

Graham's journey with JCPenney marks a significant return to the retailer where she first made her mark as a model 15 years ago. Her recent launch aims to address a glaring gap in the fashion market: ...

JCPenney and Look Good Feel Better are teaming up to bring workshops for people in cancer treatment and recovery to JCPenney ...

Mom and entrepreneur Anne Ogunrinde is redefining bedtime with soft, sensory-friendly sleepwear that empowers kids through ...

From comfy loungewear to classic sneakers, you can get some of the best clothing for less right now. But the deals end ...

Amazon’s Prime Big Deal Days, aka Prime Day 2, is a great time to stock up on essentials, make big tech purchases and do some ...

Youngstown State University's business school partnered with JCPenney to give students a discount on professional clothing on ...

E! spoke with Ashley Graham about her new JCPenney collection, designed to bring affordable fashion up to size 5X without ...

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

Over the weekend, model Ashley Graham shared a trailer for a thriller called Omitted, in which she plays a woman who “feels ...

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of inclusivity.

Ashley Graham by JCPenney also furthers Penney’s reputation for being inclusive with its sizing. In 1962 the retailer ...