Prom season is around the corner, but not every teenage girl can afford a dress. JCpenney doesn’t want that to stop girls from taking part in what can be a high schoolers most memorable night.

Company appeals to "Siwanatorz" with a bright and colorful selection of apparel, bedding and bows promoting Siwa`s positive, anti-bullying outlook PLANO, Texas - (Feb. 26, 2018) - JCPenney ...

Olympic gold medalist Laurie Hernandez inspires first Obsess capsule collection for Gen Z girls PLANO, Texas - (Feb. 21, 2018) - JCPenney is taking a cue from the digitally-connected, social ...