The luxury-car maker is betting on radical design, slashed sales targets and a new customer base — but will this creative gamble pay off?

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to the shift, but fans and analysts aren’t convinced.

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Sales of the luxury motoring manufacturer appear to be in freefall following its controversial move to scrap its iconic ...

Jaguar has insisted its 'woke' rebrand - heavily slated by some fans - is not to blame for the British motoring icon's plummeting sales. Sales of the luxury car manufacturer appear to have nose ...