Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

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Budae-jjigae, a spicy noodle soup that became popular in North Korea after being imported from South Korea, is just one ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy ...

A very non-controversial opinion would be that both BIGBANG and BTS are immensely significant factors behind the global rise ...