The National Basketball Association (NBA) today announced the launch of “Tap to Watch,” a new digital initiative that simplifies how fans find and access live NBA game telecasts, starting with the ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

The Golden State Warriors have just one game left on their preseason schedule — a home contest against the Los Angeles Clippers on Friday, October 17th. An opportunity to test themselves against one ...

Games set for Friday and Sunday in gambling hub of Macau NBA staging five-day fashion, music and technology showcase NBA signs multi-year partnership deal with China's Alibaba NBA disappeared from ...

Editor's note: This is a part of an occasional USA TODAY Sports series on the best moments, teams, players and figures in sports over the last 25 years. There's a long legacy of Hall of Famers ...

Victor Oladipo went to work against an NBA team for the first time since 2023 on Monday night. Suiting up for the Guangzhou Loong Lions, Oladipo got a chance to take on the San Antonio Spurs in some ...

NBA rumors continue to swirl about LeBron James‘ future with the Los Angeles Lakers. James is not helping matters by posting a cryptic video on his “second decision” that turned out to be an ad tease.

Despite the ongoing investigation into the Los Angeles Clippers and their potential salary cap circumvention, the 2026 NBA All-Star Game will go on as planned at their home arena. NBA commissioner ...

For the first time in six years, the NBA is back in China. The Nets will meet the Phoenix Suns for preseason games at The Venetian Arena in Macao on Friday, Oct. 10, and Sunday, Oct. 12. Brooklyn ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

CeraVe today (Oct. 6) has been named the official skin care and hair care partner of the NBA, per details shared with Marketing Dive. The L’Oréal-owned brand will promote the partnership, which ...

For a third straight fall, Lakers star LeBron James will enter the NBA season as the league’s oldest player. James will turn 41 before the calendar year is over, but he’s not the only NBA player in ...