The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

Netflix's ad-supported subscription tier has more than doubled to 94 million subscribers in a year. Netflix is expanding its ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...

EXCLUSIVE: Early Netflix veterans Rob Guillermo and Nihaar Sinha have teamed to form Indus Valley Media (IVM) an independent ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

Santa Clara, California - As researchers unveil a groundbreaking machine learning approach that dramatically reduces fraud ...

The advertising business is still relatively small ... Q: Does the global economic uncertainty affect Netflix's pricing strategy? A: Gregory Peters explained that Netflix relies on member feedback ...

Companies that better understand local insights and cultures will be in a stronger position to build more valued brands and ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

As a "defensive" stock, it will "demonstrate relative resilience in a weaker global macro" environment, says Morgan Stanley in making the streamer its new media and entertainment sector top pick.