Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime ...

Passes considers itself as "the premier direct-to-fan engagement and monetization platform" and according to a press release ...

With the Houston Texans unveiling brand new football uniforms, TODAY’s Craig Melvin heads to the Nike Sport Research Lab to see how the design team incorporated the culture of Houston and the team’s ...

Spanish soccer titans stick Barcelona stick with US sportswear brand Nike after signing 14-year extension until 2038.

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand.

Nike did not sleep on Saquon Barkley’s sensational weekend move, making an ad out of the viral moment. The Philadelphia ...

XX-XY Athletics founder Jennifer Sey discusses Nike's agenda regarding women's sports and her brand's viral ad that calls out Nike.

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

In 1989, Nike unveiled a now-famous advertising campaign for its cross-training shoes that featured professional baseball and ...