Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Papa Oppong, a Ghanaian fashion designer has chartered a new exciting path in his careerThe young man has joined Nike, a ...

Jon "Bones" Jones is one of the UFC's most famous fighters, with a career full of high-profile wins and controversies that ...

Explore 13 of Rafael Nadal's best on-court outfits that redefined tennis style & sports fashion history, from victories to recent wins.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The No. 1 Oregon Ducks travel to Camp Randall Stadium for a Big Ten showdown vs. the unranked Wisconsin Badgers on Saturday ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...