A business plan for startup bridges this gap by translating your entrepreneurial aspirations into a systematic framework that addresses critical questions about your venture’s viability, market ...

Veteran strategist Ben Gregory has started Be Great Strategies, a Fort Wayne–based growth advisory firm helping organizations ...

West Sacramento's city council voted unanimously and enthusiastically in favor of declaring its intention to establish a ...

Goldstine landed the top job less than a year after being shown the door at Warner Bros. Pictures, where he arrived after ...

PepsiCo (PEP) is rated 'Hold' as its aggressive turnaround plan faces significant operational and financial headwinds, ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

After more than a year of work, Gahanna has a draft plan that outlines ways the city can adapt to growth while also ...

Sometimes, an agency’s staffing needs can lead to the discovery of a new passion. | In a Q&A for Fierce Pharma Marketing’s ...

In a fast-changing automotive world, Owen Peacock (General Manager of Vehicle Marketing and Communities at Toyota) says the ...

In today's digital marketplace, having a superior product is only half the battle. You can offer the most beautiful, high-quality materials in the world, but ...

Hillary Super has been CEO of Victoria's Secret for just over a year and said the pieces are all starting to come together.

The truth is that AI isn’t replacing marketers; it’s replacing the busywork that keeps marketers from doing their real jobs.