ELF Cosmetics, purveyors of those fine $1, $5, and $10 budget beauty staples, just dropped a full holiday line. Here's the 411: everything in this collection is gorgeous, fabulous, and well under $20.

Target's Selling Elf Costumes For the Entire Family — You Better Believe They Come With Absurd Shoes. By Rebecca Brown. Updated on Dec 17, 2018 at 4:50 PM.

Target already has new The Elf on the Shelf products available for pre-order right now, in advance of the 2020 holidays. Yes we know it's September.

ELF Beauty Inc. shares soared nearly 19% in early Tuesday trading after the cosmetics company got a little help from big-box retailer Target Corp., which drove better-than-expected third-quarter ...