Oh, Alexa, how you’ve changed. The long-awaited new Alexa, Alexa Plus, is set to bring a more conversational, context-aware, and capable assistant to your smart home. With a new voice (eight of them, in fact) and a new attitude, this is the biggest change to the voice assistant since it debuted in 2014. And it all sounds very impressive.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

Amazon just announced its new and improved Alexa, which features a more personalized experience with a more human Alexa+.

Amazon showed off the upgraded Alexa+ at a press event in New York City, revealing it can choose from a whole collection of generative AI models to fulfill your requests in a more conversational way.