The eclectic grocery store chain Trader Joe’s is top banana — ranking No. 1 in brand reputation in a recent Axios Harris Poll.

Brands tied to masculinity or “the manosphere” — like UFC, DraftKings and John Deere — are on Americans’ minds, per this year ...

A new poll shows a sharp decline in Tesla's reputation, ranking it among the worst and below several companies with high-profile scandals.

Whether we’re talking about a Fortune 500 Company or an up-and-coming small business, reputation is critical to success.

Even scandal-hit UnitedHealth Group and the U.K. oil company behind the Deepwater Horizon catastrophe are viewed in a better light.

Costco ascended to No. 5 in the latest Axios Harris Poll 100 while Aldi and Kroger both lost ground in the annual examination ...

Microsoft was the top-ranked tech company in the Axios Harris Poll, coming in at No. 3 behind Trader Joe's and Patagonia.

The Axios Harris Poll 100 provided a ranking of the most visible brands in the U.S., with Tesla and SpaceX near the bottom.

Axios Harris Poll has just been released, and Trader Joe's has taken the top spot as America's most reputable brand. See how ...

Elon Musk's toxic personal brand seems to have dragged down the reputations of his various companies according to a new poll from Axios.

The supermarket chain took the top spot on the Axios Harris Poll 100, which ranks companies by public reputation.

Ford finished poorly in the latest Axios Harris Poll 100. The survey covered the reputations of the 100 most visible U.S.