The contemplated transaction would create the world's largest pure-play coffee company while enabling KDP to pursue its core beverage business independently.

Keurig Dr Pepper ( KDP -11.34%), a beverage conglomerate built on acquisitions, announced its latest purchase on Monday -- and investors weren't too happy to hear the news. Assertively trading out of the company's stock, they left it with an over 11% loss on the day. By comparison, the S&P 500 index did well with its 0.4% decrease.

The company said it plans to separate into two independent, U.S.-listed companies and create “the world’s #1 pure-play coffee company.”