According to Apple's top executive, developing a search engine would cost the company 'billions of dollars' and 'take many years.'

It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple senior VP of services Eddy Cue says Apple will not create a search engine to compete with Google as it “would cost billions of dollars and take many years,” as recorded in a motion to intervene filed with the Department of Justice (DOJ) on Monday.

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Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search, reports Reuters. The tech giant says it can’t rely on Google to defend revenue-sharing agreements that send