Deals with Sela and Adidas have helped Newcastle both increase their pulling power and their all important revenue streams in ...

Liverpool receives major boost in securing long-term contracts for Salah and Van Dijk. With talks ongoing, the Reds are in a ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...

Liverpool will join Bayern Munich, Real Madrid, Juventus, Manchester United and Arsenal in the Elite tier of Adidas teams.

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...

Liverpool has just announced signing a multi-year kit deal with Adidas. They won’t be renewing their contract with Nike.

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...