Ryan Reynolds is trying to focus on our conversation. But all he can think about is the script pulled up on his laptop. The ...

The actor teams up with Maximum Effort for social-first ad that reunites Gossip Girl’s Serena and Dorota while targeting the ...

Stamina and endurance are often used interchangeably (and incorrectly). They both relate to your ability to push through ...

When your heart rate is lower during a run, it feels easier and you’ll be able to run for longer while breathing properly in ...

As runners, most of us want to improve VO2 max to make hard efforts feel easier and to run faster for longer. And new ...

Maximum Effort Productions, Inc., co-founded by Ryan Reynolds and George Dewey in 2018, has carved a unique niche in ...

It also generates revenue through Maximum Effort creative services and its QuickFrame creative marketplace. Per the S-1, MNTN generated $225.57 million in total revenue in 2024, up 27.9% from $176 ...

This article, Ryan Reynolds, Fubo-backed Maximum Effort Channel shuts down, was first published at The Desk. To submit a news ...

The 2025 TIME100 Most Influential Companies issue features two worldwide covers, each spotlighting top executives from a ...

Shania Twain teamed up with Clearly Canadian for a one-minute spot, in which she ventures through the wilderness to find the ...

Both of these cooling processes pull energy away from your working muscles, meaning every stride takes more effort as the ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.