McDonald's has issued a response to the nationwide boycott that has been targeting its restaurants this week, fueled in part by the company's decision to roll back diversity, equity and inclusion (DEI) initiatives.

The boycott from The People's Union is channeling consumer frustration with McDonald’s over everything from higher prices to the DEI retreat.

McDonald’s is the latest target of a grassroots “economic blackout” campaign that has previously targeted other major companies with mixed success.