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Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.
Skyrizi came out with the largest Q2 impressions share of voice (SOV) spot for over-the-counter (OTC) pharma and Rx brands for the second year in a row, according to iSpot.tv data released this week.
Verizon kicked things off on Monday by raising its annual profit forecast and reporting sales and earnings that topped ...
AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...