Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

Prime Video wrapped up its first season of NASCAR Cup Series races (five races), and while a platform like Amazon attracted a much younger audience than linear TV, the average viewership was around 15 ...

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Corey LaJoie opens up about trying to compete in uncompetitive equipment, as well as his new role in the sport and one phone call every driver covets.

NFL stars Ryan Fitzpatrick and Andrew Whitworth join NASCAR at Pocono as Prime Video wraps up its 5-race broadcast series.

Auto Racing Prime Video’s NASCAR viewership averages 2.16 million as younger fans tune in LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races.

LOS ANGELES — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.