One of Sanrio's best characters is an icon most people have never even seen, because he was left behind by the brand for 45 ...

Sanrio gives fans of Hello Kitty a whole new way to show off their favorite franchise while also celebrating themselves with ...

Le Sserafim embodies the meaning of “Kawaii” in their newest music video. On Tuesday, the K-pop girl group released the MV ...

Uniqlo announced new shirt collections, with Demon Slayer shirts debuting first and being followed by a Sanrio Characters ...

The group uploaded the video for “Kawaii (prod. Gen Hoshino)” on Wednesday featuring the five members roaming around the ...

CoComelon' & Hello Kitty firms Moonbug & Sanrio have struck a deal including a new series with characters from both like ...

CoComelon' teams with 'Hello Kitty' in new Sanrio partnership as Moonbug's music streams surpass Taylor Swift, Kevin Mayer ...

Get ready, CoComelon and Hello Kitty fans! Your favorite characters from both universes will soon be joining forces. Sanrio, ...

The next collection of Yu-Gi-Oh and Sanrio merchandise focuses on Yu-Gi-Oh GX. Advance sales are available now.

Sanrio's transforms into a high-margin licensing powerhouse with 44.9% revenue growth in FY2024. Read here for an analysis of ...

The 55-minute fireworks at Lake Kawaguchiko is back this year Want to be the first to know what's cool in Tokyo? Sign up to ...

Sanrio’s annual character ranking has fans vote for their favourite cute mascot and this year, a winner has broken a very ...