As FAST viewership grows, advertisers are shifting focus from premium content to premium moments—using contextual targeting to deliver emotionally resonant, high-impact ads.

See Jordan Brand’s take on a tune from ‘Annie’ and Nike’s sweet tribute to British Open winner Scottie Scheffler.

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.

Omnicom Group’s GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.

Brands can gain cultural relevance and consumer attention by acting fast on emerging micro-moments instead of relying on long-term seasonal campaigns.

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the ...

Ad Age breaks down 13 job descriptions from agencies and production companies that have recently hired or seek to hire for AI-related positions.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its ...

AI-generated content is overwhelming digital channels, and brands must prioritize quality, originality and relevance to stay ...

Marketers should treat ethics as a core professional discipline—embedded in creative work, learned through training and ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator ...