For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...
Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...
Birds Eye has launched a major new masterbrand campaign as part of its ongoing evolution. Created by Havas London, the multi-channel campaign is the first stage of a wider pan-European strategy from ...
Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...
Specsavers has launched ‘The Whole Conversation’, a new campaign to show how mild hearing loss can affect daily life and to encourage people to get help before it worsens. Created by Specsavers’ ...
Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...
Hawaiian Tropic continued its ‘Endless Summer’ campaign last night with an exclusive rooftop gig by UK brand ambassador Perrie at Shoreditch House. The event was produced with Buddy Media Group, the ...
Revolut has signed a major partnership with the future Audi F1 Team. Starting with the 2026 FIA Formula One World Championship, Revolut will become the team’s title partner. The collaboration brings ...
Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data ...
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...
Hannah Dempsey, VP Marketing at Jellyfish, says a future dominated by AI is nothing to fear – so long as you don’t try to ignore it If you attended MAD//Fest this year, you will have left with one two ...
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