Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately ...

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

Wayfair’s VP of merchandising shares the strategy behind Wayfair's national store expansion plans and how a large store fuels ...

Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in ...

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief ...

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars ...

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Wayfair’s VP of merchandising shares the strategy behind Wayfair’s national store expansion plans and how a large store fuels loyalty for its brand.

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.