See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Discover how businesses can use AI to enhance customer experience, reduce friction, and create a seamless, data-driven CX foundation that drives loyalty, efficiency, and sustainable growth.

Marketing Content - Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Career Development - Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they ...