Over 40% of UK social media users are also using X less than a year ago, compared to just 15% who use it more, according to ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Since it kicked off its Premier League sponsorship, Guinness has become the number one beer for the football watching ...

Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?