IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Fashion brand Ralph Lauren’s claim to design dreams, not clothes, was in danger of being eclipsed by a lack of customer understanding. Margins and the brand’s image were being eroded by continual ...

Chinese electric vehicle and battery company BYD faced several barriers as it planned to launch in five key markets in EMEA. The brand was mostly unknown in Europe, with research finding prompted ...

Greggs fans had been begging the bakery chain to release a clothing range for years. Boasting shared values of accessibility, relatability and being value-driven, Primark emerged as the perfect ...

In her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ...

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their class pay gap or plan to next year.

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...