LFP Media, the commercial arm of the French Professional Football League (LFP), has issued an invitation to tender which ...

Hot on the heels of agreeing a new sponsorship with Major League Soccer (MLS), Corpay has added Real Madrid to its roster.

Henley Royal Regatta (HRR), one the world’s most prestigious rowing events, has appointed the UK-based Mongoose agency to ...

World Lacrosse has tasked 54, the sports and entertainment agency, with developing and helping commercialise a new series for ...

PSG’s demolition of Inter in the Uefa Champions League final attracted a strong audience in France but failed to deliver ...

Major League Baseball’s New York Mets has looked outside of the sport but stayed within the state for its new president of ...

Experienced European football executive Damien Comolli has been named general manager of Juventus as the Serie A club ...

Petra Sörling has been re-elected president of the International Table Tennis Federation in an incredibly close contest that ...

Eintracht Frankfurt is to adopt a dual-sleeve sponsorship model from next season, striking separate agreements with financial ...

Social media platform Pinterest has made its first entry into sport sponsorship with Women’s National Basketball Association ...

Talks between the French Professional Football League (LFP) and DAZN regarding a co-operation over a league channel from 2025 ...

Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after ...