UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual ...

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever ...

US fund Football.Enterprises has launched a $150m (€131.5m) bond to acquire football clubs worldwide, while in Europe ...

The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for ...

New Zealand Rugby (NZR) has secured Gallagher Insurance as its second sponsor to take on the assets jettisoned early by Ineos ...

Fifa has launched its invitation to tender for media rights in Canada to the 2027 and 2031 Women’s World Cups.

Torneos, the Argentina-based sports marketing agency, has been appointed as a host broadcaster for a selection of matches at ...

Aurora Media Worldwide has agreed a deal to be the host broadcaster for the World and European Rallycross Championships.

Monumental Sports & Entertainment has agreed a deal with Cisco focusing on helping to deliver an “unparalleled experience for ...

International volleyball has secured a significant reach and exposure boost in the US market in rights deals with CBS Sports ...

DAZN and FuboTV are to distribute their owned-and-operated linear channels on each other’s platforms in the US, as part of a ...

Emirates, a major supporter of rugby union worldwide, is to sponsor European Professional Club Rugby (EPCR), replacing ...