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Tennessee signs 10-year deal with Adidas

CBS Sports on MSN · 1d

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Bleacher Report · 2d

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.

The Daily Times · 14h

Tennessee announces return to Adidas with 10-year uniform deal

Adidas and the University of Tennessee have announced a one-of-a-kind partnership. Effective July 1, 2026, Adidas will be the official footwear, uniform, apparel and sideline partner of UT Athletics.

18mon MSN

Why Josh Heupel is excited about Tennessee partnership with Adidas as 'flagship school'

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

1don MSN

Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

1d

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

1don MSN

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

On3 on MSN20h

Eli Drinkwitz pokes fun at major Kansas donation, Tennessee-adidas deal: ‘Lot of money out there’

Earlier this week, Kansas announced a major $300 million gift from donor David Booth. It’s believed to be one of the among ...

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