India’s $600 billion grocery market is still massively under-penetrated online. That’s where Swiggy sees its next decade. From Instamart’s dark stores to hyperlocal demand, the company is betting on headroom for growth across metros and Tier-2 cities alike. “Swiggy is a verb today — that gives us the greatest satisfaction,” says Phani Kishan, Co-Founder & CGO. For him, competition isn’t about rivals in a so-called three-horse race, “last I checked, it was seven,” but about cultural relevance and