This Ad Council PSA from 1973 seems appropriate for Valentine's Day. Using seduction to encourage responsible use of fire in the forest is... an interesting approach. What's odder still is that Smokey just catfished his audience. And the mask removal is pure nightmare fuel that must have kept more than a few kids up at night. While we avoid gimmicks like this in current public education campaigns, the core message remains the same today. Use fire responsibly. (Each week until the end of March, w

PSA AIRLINES. 1976. Pacific Southwest Airlines (PSA) was a United States airline headquartered in San Diego, California, that operated from 1949 to 1998. The airline initially operated as an intrastate airline wholly within the state of California. This strategy which avoided the steep costs from federal regulation would later serve as the model for Southwest Airlines, doing in Texas what PSA had done in California. In 1974-75 PSA flew two wide-body Lockheed L-1011 TriStars, which were unique in