From a Car Trunk to a $50 Billion Empire — The Nike Story
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Before Nike became the world’s most recognized sports brand, it started as a small company called Blue Ribbon Sports in 1964. Founded by Bill Bowerman and Phil Knight, the company began by selling Japanese running shoes out of a car trunk at track meets. In 1971, the name Nike was born — inspired by the Greek goddess of victory — along with the legendary Swoosh logo and the slogan that would define generations: “Just Do It.” From humble beginnings to global dominance, Nike’s journey is proof tha
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