After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation. The film, produced by agency 72andSunny, promotes CeraVe’s Facial Moisturizing SPF 30 lotion. With its bizarre twist, it continues tactics from the brand’s successful Super Bowl campaign.
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After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation. The film, produced by agency 72andSunny, promotes CeraVe’s Facial Moisturizing SPF 30 lotion. With its bizarre twist, it continues tactics from the brand’s successful Super Bowl campaign.
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