Fila reinvents itself for new era via elevated collection and campaign
Fila reinvents itself for new era via elevated collection and campaign
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Fila Is Italian, As Chic 'Bellissimo' Ad Reminds Us
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Jul 12, 2024
adweek.com
Food meets feet as Burger King and FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The partnership has produced the FX-33 sneakers and other items, which, according to the accompanying ad, have been forged in fire to combine the flame-grilled promise of the BK brand within the FILA design of the fashion collection. What do you think of the collab? 👟 Read more here: https://adweek.it/47dQPT5 | Adweek
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🍋🏀 FILA and Sprite reveal a limited-edition collaboration, a nod to Grant Hill’s iconic ads. Hill appeared in a series of Sprite commercials throughout the 90’s. In celebration of this special release, the new campaign offers a fresh twist on a classic spot from 1995, featuring the FILA Grant Hill x Sprite Set, now on https://bit.ly/3FYdrtu | FILA USA
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Join Hailey in celebrating 5️⃣0️⃣ years of FILA in sport, with a new collection as iconic as the F-box logo that launched it all. Available now at FILA.com. | FILA USA
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